IBIS World Inc. did a bunch of fascinating  research on the video game field.   Here is the current market segment numbers for gamers:

Market Segment

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Males 18-45…

Gee, Halo Wars is hitting the shelves in just days and by sheer coincidence the UK’s hottest Halo fan was just located. As with all marketing efforts, timing is everything.

And after a rather vague selection process which just might …

Females are playing more games these days.  From an article by Reuters:

“According to IBISWorld, 38 percent of U.S. gamers are female, up from 33 percent in just five years.

From January through August of 2008 females …

Even though I am a guy, I am seriously considering checking out myLifetime, and their games for women site.  You remember Lifetime, right?  The same company as the Lifetime Network for Women on TV.

According to Stephanie, one of …

According to a just-released article from the Entertainment Software Association, 40% of all US gamers are women.  Take that, Guys!  I… Oh wait.  I am a guy, and so I must also take that, too.  But that’s ok because Girl Gamers …

I had a new person register today and normally I don’t really bother with seeing who they are or checking them out, but the domain name caught my eye. It was Dot from ChicksDigGames.com and I have …