The format war is now over and the winner, Blu-ray, is still being discussed. Most notably it’s said that Sony did a big payoff and it wasn’t really consumer demand.
According to an analyst at ABI research the end of the format war was not the true measure of consumer demand when it came to the choice of HD format. The true decision was made by Warner brothers decision to jump ship to Blu-ray. The decision to switch may have been principally decided not by which format the consumers of Warner’s preferred, but by a nearly $120 million payoff from Sony.
Well, it’s just a bunch of whining at this point and sure, maybe they did make a payoff. That’s called business and Microsoft has done same thing a million times over. Here’s a good article to read about the whole thing.
Both formats had good technology. It was the key relationships which Sony nurtured and cultivated that ultimately won the day. Yes, technology was a factor. However, the big decisions in business are made by people who make decisions for emotional reasons. Sorry about that, my die-hard techie friends. It ain’t about the technology. (I know, bad English but true). It always has been and always will be about relationships. Cultivate these and you build Relationship Marketing (R-Commerce).
Achieve key wins which stack up to an insurmountable victory
Sony didn’t win only one battle in the Blu-ray vs. HD-DVD fight. They won several over a period of time. You can’t win the ultimate prize with only one knockout blow (sorry, Hollywood — it just doesn’t work that way in the real world). Don’t rest on your past victories. Each day, you face anew the opportunities to engage in competition and learn and grow no matter what happens. Become a better person with each day’s results.
Lower prices don’t win the day
Oh, and don’t forget that Blu-Ray did very well in disc sales too. Almost 2:1 in some cases.
This entry was posted on Monday, February 25th, 2008. You can follow any responses to this entry through the Comments RSS 2.0 feed.