Warner Brothers Goes Blu-Ray
Monday, January 7, 2008
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Now if you’ve been here for a while, then you know we’ve always been mentioning the Blu-Ray versus HD DVD issue. Warner Bros. just recently announce officially that they are withdrawing their support for the HD DVD format. Ouch! Starting in June 2008, they will only release their hi-def titles in Blu-Ray format.
In a statement, Warner Bros’ Kevin Tsujihara said:
“A two-format landscape has led to consumer confusion and indifference toward high definition, which has kept the technology from reaching mass adoption and becoming the important revenue stream that it can be for the industry. Consumers have clearly chosen Blu-Ray, and we believe that recognizing this preference is the right step in making this great home entertainment experience accessible to the widest possible audience. Warner Bros. has worked very closely with the Toshiba Corporation in promoting high definition media and we have enormous respect for their efforts. We look forward to working with them on other projects in the future.”
I don’t think the people can argue that he’s basically saying Blu-Ray is outselling HD DVD. Now Blu-Ray has 70% of the studios backing them. Sony, Disney, Warner Bros., Fox, MGM and Lionsgate all support Blu-Ray while Paramount/DreamWorks and Universal support HD DVD. Sounds like HD DVD just took a major blow.
Edit: Just wanted to add that Blockbuster supports Blu-Ray too. That was a big deal when it happened.
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